Warm-up planner

A ramp that counts days and ignores what comes back is why senders get filtered in the second week and keep sending into it. This builds the schedule to the volume you need, splits each day across the providers you actually send to, and names the condition that has to hold before you take the next step.

What are you warming

What you send

Pace

Where your recipients are, as a rough percentage

Nothing you type is sent to this site. The plan is built in this tab.

Where you are now

Put in the day you have reached and what you are seeing, and this says whether to step up, hold, or go back, and how far back to go.

The two complaint figures are measured against different things by the providers that report them, so they are asked for separately and compared only against their own source.

Gmail domain reputation, if you can see it

Anything else happening

What the receivers actually require

The part of a warm-up that is not a judgement call.

Before the first send

Authentication has to pass first

SPF, DKIM and a DMARC record are a precondition at both Gmail and Microsoft above 5,000 a day, not an improvement to make later. Check the domain.

Start from a clean address

Warming an address that is already listed teaches a provider the wrong thing. Check it first.

Gmail counts your whole domain

The 5,000 a day that makes you a bulk sender is counted across the primary domain with every subdomain included, and once it applies it does not lapse.