Warm-up planner
A ramp that counts days and ignores what comes back is why senders get filtered in the second week and keep sending into it. This builds the schedule to the volume you need, splits each day across the providers you actually send to, and names the condition that has to hold before you take the next step.
Nothing you type is sent to this site. The plan is built in this tab.
Where you are now
Put in the day you have reached and what you are seeing, and this says whether to step up, hold, or go back, and how far back to go.
What the receivers actually require
The part of a warm-up that is not a judgement call.
- Gmail and Yahoo both draw the line at 0.3%. Gmail advises staying under 0.1%. Microsoft and Apple publish no complaint threshold at all, so nothing here invents one for them.
- The percentages are not the same measurement. Gmail counts reports against mail delivered to the inbox of engaged recipients. Yahoo counts against all inbox mail. Microsoft counts against accepted recipients, and a sending platform counts against mail sent. The same behaviour produces four different numbers, so they are never averaged into one figure here.
- The green, yellow and red in SNDS are not complaint rates. They report how much of the mail from an address Microsoft classified as spam: green is under 10%, red is over 90%.
- The volumes are a route, not a rule. The three paces differ in how fast volume compounds, not in shape. Pick on the history behind the domain, not on how quickly you would like to arrive.
- Going back is part of the plan. Getting filtered partway through is the case a plain day count has no answer for, so the check-in above names the day to return to and how long to hold there before resuming.
Before the first send
Authentication has to pass first
SPF, DKIM and a DMARC record are a precondition at both Gmail and Microsoft above 5,000 a day, not an improvement to make later. Check the domain.
Start from a clean address
Warming an address that is already listed teaches a provider the wrong thing. Check it first.
Gmail counts your whole domain
The 5,000 a day that makes you a bulk sender is counted across the primary domain with every subdomain included, and once it applies it does not lapse.